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    <title>3terra - Blog</title>
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    <description>Our Company Blog</description>
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      <dc:creator>Shawn Ellsworth</dc:creator>
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        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">It's amazing how much software is required to manage and run a professional
services company. In addition to being good at architecting and developing client
solutions, there is all of the other business related "stuff." </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3"> </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">I've been a user of 37signal's <a href="http://www.backpackit.com">Backpack</a> for
quite awhile. We've used it extensively to organize aspects of previous projects and
I continue to be amazed by its usefulness. </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3"> </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">We've now branched out to use <a href="http://www.basecamphq.com/">BaseCamp</a> for
the project management side of things as well. Again, it's very simple but that's
part of its elegance. What I'm very excited about is the use of <a href="http://www.getcashboard.com/">Cashboard</a> in
our operations. It's not a 37signals product, but it has certainly been developed
with that paradigm in mind (plus it also integrates very well with BaseCamp.)</font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3"> </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">Cashboard is an excellent tool for managing timesheets, estimates,
invoices, and accounting-related information. Best of all, it's accessible anywhere
and that's a very good thing for people on the move. </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3"> </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">We deal primarily with Microsoft tools and it's been suggested that
we "eat our own dog food" by using Microsoft tools exclusively. Luckily the <a href="http://laribee.com/blog/2007/04/10/altnet/">ALT.NET</a></font>
          <font size="3">movement
is coming along nicely and people are realizing that it's best to use the most appropriate
solutions that the community has to offer regardless of which company built the product.</font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3"> </font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">… and the community has a lot to offer. If you want to be amazed, take
a look <a href="http://en.wikipedia.org/wiki/Comparison_of_issue_tracking_systems">here</a> at
the various issue tracking systems available. Tough choices but due dilligance has
its rewards . 
<br /></font>
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <br />
        </p>
        <p style="margin: 0in; font-family: Calibri; font-size: 11pt;">
          <font size="3">Richard Obuhowich<br /></font>
        </p>
        <img width="0" height="0" src="http://www.3terra.com/blog/aggbug.ashx?id=00a594ca-938f-4b75-b8a4-4775e2895fa6" />
      </body>
      <title>On the 37signals Bandwagon</title>
      <guid isPermaLink="false">http://www.3terra.com/blog/PermaLink,guid,00a594ca-938f-4b75-b8a4-4775e2895fa6.aspx</guid>
      <link>http://www.3terra.com/blog/2007/10/21/OnThe37signalsBandwagon.aspx</link>
      <pubDate>Sun, 21 Oct 2007 17:55:40 GMT</pubDate>
      <description>&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;It's amazing how much software is required to manage and run a professional
services company. In addition to being good at architecting and developing client
solutions, there is all of the other business related "stuff." &lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;I've been a user of 37signal's &lt;a href="http://www.backpackit.com"&gt;Backpack&lt;/a&gt; for
quite awhile. We've used it extensively to organize aspects of previous projects and
I continue to be amazed by its usefulness. &lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;We've now branched out to use &lt;a href="http://www.basecamphq.com/"&gt;BaseCamp&lt;/a&gt; for
the project management side of things as well. Again, it's very simple but that's
part of its elegance. What I'm very excited about is the use of &lt;a href="http://www.getcashboard.com/"&gt;Cashboard&lt;/a&gt; in
our operations. It's not a 37signals product, but it has certainly been developed
with that paradigm in mind (plus it also integrates very well with BaseCamp.)&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;Cashboard is an excellent tool for managing timesheets, estimates,
invoices, and accounting-related information. Best of all, it's accessible anywhere
and that's a very good thing for people on the move. &lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;We deal primarily with Microsoft tools and it's been suggested that
we "eat our own dog food" by using Microsoft tools exclusively. Luckily the &lt;a href="http://laribee.com/blog/2007/04/10/altnet/"&gt;ALT.NET&lt;/a&gt; &lt;/font&gt;&lt;font size="3"&gt;movement
is coming along nicely and people are realizing that it's best to use the most appropriate
solutions that the community has to offer regardless of which company built the product.&lt;/font&gt; 
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;… and the community has a lot to offer. If you want to be amazed, take
a look &lt;a href="http://en.wikipedia.org/wiki/Comparison_of_issue_tracking_systems"&gt;here&lt;/a&gt; at
the various issue tracking systems available. Tough choices but due dilligance has
its rewards . 
&lt;br&gt;
&lt;/font&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;br&gt;
&lt;/p&gt;
&lt;p style="margin: 0in; font-family: Calibri; font-size: 11pt;"&gt;
&lt;font size="3"&gt;Richard Obuhowich&lt;br&gt;
&lt;/font&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://www.3terra.com/blog/aggbug.ashx?id=00a594ca-938f-4b75-b8a4-4775e2895fa6" /&gt;</description>
      <comments>http://www.3terra.com/blog/CommentView,guid,00a594ca-938f-4b75-b8a4-4775e2895fa6.aspx</comments>
      <category>Tools</category>
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      <dc:creator>Shawn Ellsworth</dc:creator>
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      <slash:comments>1</slash:comments>
      <body xmlns="http://www.w3.org/1999/xhtml">
        <i>By Shawn Ellsworth<br /></i>
        <br />
These days, the face of a company isn't its founder, CEO or even a PR firm... it's
the company website. Businesses need to put their best face forward on the web, but
websites are often riddled with easy to avoid mistakes. Here's a list of 7 mistakes
to avoid when creating any website.<br /><br /><b>Hidden Content and Overcrowding</b><br />
Imagine someone trying to find of buy something on your site. How many clicks does
it take for them to find it. If it's more than 3, then they have already left. If
you can't reduce the clicks to get to certain content, provide easy to find shortcuts
to your most popular items. Providing too many links links and other components can
make it hard for visitors to find the content they want. Work to create a balance.<br /><br /><b>Large Images and Flashy Animations</b><br />
Large images, movies and animation files that take time to download will often put
off everyone except for those with the fastest Internet connections. Even if they
download your animations, people come to the web to quickly get what they want and
don't have time to wait for a 30 second movie to play first. If it makes sense to
provide heavy content like a movie, keep it simple and think about letting your visitors
control if the animation plays and if sound is on or off. 
<br /><br /><b>Using Meaningless Icons and Metaphors<br /></b>Don't hide access to important features and content behind an unintuitive graphic,
icon or navigation scheme. If there is room, provide text beside your icons.<br /><b><br />
Using Graphics When Text Would Be Fine</b><br />
Whenever possible, use text to tell your message versus large images. With modern
design techniques there are ways to make text look nearly as attractive (or identical)
as images. The great thing about text is that search engines like it and all visitors
(mobile, visually impaired) can view it.<br /><br /><b>Get Sloppy with Text<br /></b>With spellchecking easily available there is no reason to ever have spelling mistakes
in your site's copy. But make sure that all grammar has been checked and that the
voice of your site matches-up its audience.<br /><br /><b>Put Up A Velvet Rope<br /></b>You need to make as much content as possible on your site available to visitors
without registering. How will they know they love your website content or products
without getting a chance to browse around first. 
<br /><br /><b>Take the Web our of Website<br /></b>The occasional link to a PDF or Word document is fine, but try to keep as much
of your content as HTML web pages. Your visitors and search engines will appreciate
it.<img width="0" height="0" src="http://www.3terra.com/blog/aggbug.ashx?id=67a58f1f-53b6-4d65-9408-f983f829887c" /></body>
      <title>7 Web Development Mistakes to Avoid</title>
      <guid isPermaLink="false">http://www.3terra.com/blog/PermaLink,guid,67a58f1f-53b6-4d65-9408-f983f829887c.aspx</guid>
      <link>http://www.3terra.com/blog/2007/10/20/7WebDevelopmentMistakesToAvoid.aspx</link>
      <pubDate>Sat, 20 Oct 2007 17:44:16 GMT</pubDate>
      <description>&lt;i&gt;By Shawn Ellsworth&lt;br&gt;
&lt;/i&gt;
&lt;br&gt;
These days, the face of a company isn't its founder, CEO or even a PR firm... it's
the company website. Businesses need to put their best face forward on the web, but
websites are often riddled with easy to avoid mistakes. Here's a list of 7 mistakes
to avoid when creating any website.&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Hidden Content and Overcrowding&lt;/b&gt;
&lt;br&gt;
Imagine someone trying to find of buy something on your site. How many clicks does
it take for them to find it. If it's more than 3, then they have already left. If
you can't reduce the clicks to get to certain content, provide easy to find shortcuts
to your most popular items. Providing too many links links and other components can
make it hard for visitors to find the content they want. Work to create a balance.&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Large Images and Flashy Animations&lt;/b&gt;
&lt;br&gt;
Large images, movies and animation files that take time to download will often put
off everyone except for those with the fastest Internet connections. Even if they
download your animations, people come to the web to quickly get what they want and
don't have time to wait for a 30 second movie to play first. If it makes sense to
provide heavy content like a movie, keep it simple and think about letting your visitors
control if the animation plays and if sound is on or off. 
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Using Meaningless Icons and Metaphors&lt;br&gt;
&lt;/b&gt;Don't hide access to important features and content behind an unintuitive graphic,
icon or navigation scheme. If there is room, provide text beside your icons.&lt;br&gt;
&lt;b&gt;
&lt;br&gt;
Using Graphics When Text Would Be Fine&lt;/b&gt;
&lt;br&gt;
Whenever possible, use text to tell your message versus large images. With modern
design techniques there are ways to make text look nearly as attractive (or identical)
as images. The great thing about text is that search engines like it and all visitors
(mobile, visually impaired) can view it.&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Get Sloppy with Text&lt;br&gt;
&lt;/b&gt;With spellchecking easily available there is no reason to ever have spelling mistakes
in your site's copy. But make sure that all grammar has been checked and that the
voice of your site matches-up its audience.&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Put Up A Velvet Rope&lt;br&gt;
&lt;/b&gt;You need to make as much content as possible on your site available to visitors
without registering. How will they know they love your website content or products
without getting a chance to browse around first. 
&lt;br&gt;
&lt;br&gt;
&lt;b&gt;Take the Web our of Website&lt;br&gt;
&lt;/b&gt;The occasional link to a PDF or Word document is fine, but try to keep as much
of your content as HTML web pages. Your visitors and search engines will appreciate
it.&lt;img width="0" height="0" src="http://www.3terra.com/blog/aggbug.ashx?id=67a58f1f-53b6-4d65-9408-f983f829887c" /&gt;</description>
      <comments>http://www.3terra.com/blog/CommentView,guid,67a58f1f-53b6-4d65-9408-f983f829887c.aspx</comments>
      <category>Usability</category>
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